Dstoq

DSTOQ is a licensed stock exchange on a mission to introduce micro-investing to billions of people around the world. DSTOQ is an exchange without borders allowing for peer-to-peer trading of tokenized securities such as equities, bonds, stocks, oil and gold using the DSQ token.

As the only designer in Dstoq I was responsible for all design talking to users and finding their pain points.

My role

The team was small but strong. I worked closely with. Product manager and two developers. One was developing OS application and the other Android.

The team

Branding

Users mostly identified with the third solution. It made them feel trustworthy and modern as well as crypto related.

And the winner is…

Designing web site

While designing a new website goal was to communicate application benefits in a simple and understandable way. Design-wise I followed the same principle: clean, modern and emphasizing CTAs.

Finding pain points

Because Dstoq is a financial application it has a more complex sign-in process that includes an identity check next to the usual steps. Keeping users engaged throughout the process is a very challenging task.

After a few usability sessions of the first sign-in process some pain points were discovered:

  • The whole signing-in process was too long and boring.

  • Users didn’t understand the importance and value of following instructions regarding wallet security - secret phrase.

Research

Solution

In the next iteration of signing in process I’ve changed the order of some steps and introduced few new screens gamifying the whole process.

Positive results

After introducing additional explanation screens users had a better understanding of where they are in the sign-in process. Giving them tokens after every successfully finished step keeps them engaged throughout the whole flow.

Improving Trade flow

Problem

The first iteration of the trade screen allowed users to go back and forward with assets and DSQ tokens as well as to enter different values while others will calculate themselves. All of those options made users feel overwhelmed and confused.

Solution

Having in mind that the user needs to make several decisions in order to successfully finish the trade I separated those decisions into a few steps.

I wanted it to sound like something that we would say in normal conversation, “I sold a pair of jeans for 50e”…

The shifting decision to Buy or Sell assets from the trade screen one step backward to the asset screen helped users to focus on the values and amounts of the trade.

The trade screen got a major redesign leaving only essential elements.

Illustrations

Next to their more stylish and fun presentation of message or instruction, illustrations create visual triggers that quickly transfer the necessary message.