Hello Fresh
HelloFresh SE is a publicly traded meal kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Australia, Canada, New Zealand, Europe and Japan.
Intro
Since pandemic started food delivery services expirienced exponentional growth. Demand for more dishes and add ons was higher than ever. HF Increased offer for 100% of recipies and 200% of add-ons. Even dough HF wants to stay ingridient supplier one of the bussines goals is to increase uptake of add-ons and as a result have a bigger revenue.
Proccess
Already preselect dishes for our users using their preferences and our algorithm. Below there are many other dishes that users can choose from.
After meal selection users can skip or choose adding and finish with meal selection for that week.
After meal select user is presented with add on screen where them can choose from various add ons
What we found out and what we have to do
1.
just skip market and go checkout
2.
who are incentivised to spend some time there (5$ voucher) spend more than that
3.
4.
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3.
Talk when it’s crucial
Create additional entry points for market
Create system of how those entry points (components) look and behave (experience) depending on where they are
Use what we already have!
