MBrainTrain
mBrainTrain is a company with the main purpose of supporting brain research and improving quality of life through EEG software and hardware development. As a group of world's renown experts we thrive to transfer innovations and novel ideas from laboratories to real life, make them available for broader population, and show that future is already here.
As UI / UX designer my role was to translate all functionalities of web application into mobile environment following mobile first approach. I was responsible for both Android and iOS application.
My role
As UI / UX designer my role was to translate all functionalities of web application into mobile environment following mobile first approach. I was responsible for both Android and iOS application.
The team
The task
As the company grew and sales increased mbt started to expand to other markets. Already having top of the line product there was need to improve design and visual communication. After analysing existing online and offline presence it was decided that redesign should include logo, web site and packaging.
Photoshoot and 3D modelling
New web site and marketing material required better presentation of product. I was closely working with 3d artist in order to deliver eye catching and accurate renders of cap and EEG device.
Photoshoot was organised in order to better represent the team.
Web site creation
Having all materials ready we put together web site. Using pastel colours palette we achieved premium look that corresponds with product itself.
Conclusion
After a year of implementing an integrating marketing approach and application of the new branding through digital and direct marketing channels (packaging, promo material, appearance at conferences and workshop, direct mailing), the brand had a significant rise in visibility and brand awareness. The website exceeded the set goals with 200% growth of monthly site users, and 227% rise in the number of monthly sessions on page. At the end of 2018, the website brought first sales deals made through website only.